iLeads Lead Retrieval App for iPhone and iPod Touch

Check out this SlideShare Presentation about the First Lead Retrieval App, iLeads:

iLeads Lead Retrieval App for iPhone and iPod Touch

View more presentations from Bartizan Lead Retrieval.

Bartizan Introduces iLeads Mobile App for iPhone and iPod Touch

The world’s first lead retrieval app eliminates exhibitors need to rent expensive equipment at tradeshows.

Bartizan Connects announced the upcoming availability of its new, first-of-its-kind iPhone App for tradeshow lead retrieval.

With features such as voice and written notes, surveys and qualifiers, along with the ability to integrate with Salesforce.com and tracking the number of leads gathered throughout the show, the application is expected to be available for free download in April 1, 2010.

“With iLeads the emphasis is no longer on the hardware and all of the headaches related to equipment rental, now it’s all about providing exhibitor’s access to detailed lead information that brings buyers and sellers together. There will be no shipping costs, staffing costs will be reduced and maintenance costs are eliminated,” said Lew Hoff, president, Bartizan Connects.

With this ground-breaking app, exhibitors can capture, qualify and manage tradeshow leads anywhere. They can also attach a photo, voice note and a written note to leads. With the iPhone or iPod Touch exhibitors can follow up instantly with tradeshow leads gathered with a text, email or phone call and send updates right from the tradeshow floor to headquarters, customers and prospects. Exhibitors can also check out lead profiles on Google, LinkedIn, Twitter and Facebook.

Bartizan will debut this app at the premier conference for event professionals, Expo! Expo! Conference, at the Georgia World Congress Center, Atlanta, Ga., on Wednesday, December 9, 2009 from 11:00 a.m. - 5:00 p.m. The event attracts an average audience of 2,500 exhibition and event managers from around the world. Bartizan will be giving product demonstrations of the iLeads app at Bartizan’s booth 1130.

“Trade show organizers, attendees and exhibitors across a range of industries and show profiles, plus our focus groups, have made it clear: exhibitors like lead retrieval but dislike having to rent high-priced lead retrieval equipment,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects. “They do not have sufficient time to learn how to use the features of a rented lead retrieval device. With the introduction of this app, we have made lead retrieval more cost effective, easier to use…even fun.”

To download iLeads iPhone App when it is available in April, iPhone and iTouch users may go to the Apple App Store within iTunes and search for 'iLeads'.

About Bartizan Connects Lead Retrieval
Bartizan offers innovative and affordable lead retrieval solutions for event organizers. We've helped millions of exhibitors and attendees form relationships and exchange information at trade shows. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. Bartizan Connects and its partners are full service, offering registration, badge production, lead retrieval and lead management, session tracking and access control.

About iLeads Lead Retrieval App
Bartizan is excited to introduce iLeads Mobile App for iPhone and iPod Touch, the World’s first lead retrieval app that enables exhibitors to collect trade show leads using an iPhone or an iPod Touch. Exhibitors download iLeads one time. Once they have done that, they can use iLeads to capture sales leads wherever an event organizer makes it available.

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For more information on Bartizan Lead Retrieval, contact: Joanna Stasuk, Marketing Director, Joanna@bartizan.com, 914-965-7977, Lew Hoff, President, Lew@bartizan.com, 914-965-7977
On the web: www.bartizan.com

Bartizan Exhibiting at Upcoming BIzBash Show in New York, NY

Biz Bash is a one day event geared towards Event and meeting professionals, corporate planners, PR and marketing professionals, and third-party planners ready to gather, learn, and network in one day.

Bartizan Connects, a leading provider of badge production, lead retrieval and management, session tracking and access control is set to exhibit at the upcoming BizBash Expo. The event is scheduled to take place on Wednesday, October 21, 2009 at the Jacob K. Javits Convention Center in New York, NY. Representatives from Bartizan can be found at Booth 307 during the event.

“We are thrilled to be exhibiting again at this show. Exhibiting at BizBash is an easy way to stay connected with our customers and meet new prospects,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.

Visitors of Bartizan’s booth will be able to view video presentations, product demonstrations and every visitor is entitled to participate in a prize drawing, all participants will win a prize.

Trade Show Industry Constituents Reflect on Tough Economic Times, according to Bartizan’s New White Papers

Tradeshow industry study conducted by Bartizan Lead Retrieval

Bartizan Connects have published a new whitepaper series available free on its website, http://www.bartizan.com/ that examines trade show industry groups. Bartizan Connects, a provider of Lead Retrieval systems for trade shows, recently surveyed trade show organizers, attendees and exhibitors across a range of industries and show profiles.

The focus of the surveys was to determine how each group is handling the difficult economic times, and how they see the future of trade shows moving forward. The methodology used for gathering this research was a series of online focus groups used to solicit attitudes and opinions regarding trade show industry experiences from the unique perspectives of trade show organizers.

These online groups were conducted by Joyce McKee & Company, over a multi-day time frame in April and May of 2009 allowing respondents to candidly discuss and debate topics. The respondents did not know who was sponsoring the survey. The titles of these free white papers are:

- Trade Show Organizer Survival Guide
- Trade Show Exhibitor Survival Guide
- Attendees: Staying Connected After the Show

“We had excellent groups and the insights provided from the participants gave us a different approach to some product enhancements. It is important for us to listen to our customers and prospects, in our case tradeshow attendees, exhibitors and show organizers, so we can be well informed on the requirements of their constituents,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.


About Bartizan Connects Lead Retrieval
Bartizan offers innovative and affordable lead retrieval solutions for event organizers. We've helped millions of customers form relationships and exchange information at trade shows. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. Bartizan Connects and its partners are full service offering registration, badge production, lead retrieval and management, session tracking and access control.

Selling Trade Show Sponsorships in a Down Economy

Put yourself in your prospective sponsor’s shoes. What would motivate you to attend an event at a trade show? You would very likely ask these questions of the event organizer:

Who has attended this reception, seminar, luncheon, etc., in the past?

How cost-effective is event sponsorship when compared to other marketing opportunities?

And here is a question you would ask yourself:

With the economy this bad, why should I incur this expense? Maybe next year…

Answers? Consider these:

1) You have to be able to provide the data that will support your contention that the “right people” will attend the sponsored event. Quantity does not equate “right people”. Telling a prospective sponsor that 3,000 people attended the previous year’s sponsored event is not likely to cut it, not in this economy. You have to provide hard data: names, job titles, affiliations, buying authority, etc.

2) Sponsorship - if the “right people” attended the event- is a very powerful marketing tool. It provides name recognition and it provides access. A company’s sales efforts are enhanced if it has positive name recognition. Access to decision makers is a powerful competitive advantage.

3) Right now my competitors are hunkering down. My current marketing efforts will have a more powerful impact in the absence of any marketing push by my competitors. Now is the time to seize the day.

To learn more, check out our white paper library here.

Give Your Exhibitors 8 More Hours of Exhibit Time Each Day with Lead Retrieval

A man walks into a bar at the National Widget Association Annual Trade Show. He sidles up to the bar, orders a drink and gets comfortable. Soon a fellow standing next to him engages him in conversation about the ballgame on TV. The first fellow, Charlie, mentions that he is here for the NWA show. “Me, too”, the second man, Al replies.

The two share some baseball stories. Charlie mentions that he is exhibiting his company’s new Evergreen Wireless Widget, or EWW. “No kidding”, says Al. “I’ll have to drop by your booth. I’m in the market for green wireless widgets.”

Will Al remember to stop by Charlie’s exhibit the following day? If she does not, what a wasted opportunity for Charlie.

Let’s go back to the point where Al says “I’ll have to drop by your booth. I’m in the market for green wireless widgets.”

With that, Charlie reaches into his jacket pocket and withdraws his Leads2Go lead retrieval handheld. He turns on the display and voila, there are his products displayed in a colorful video.

“See, Al, here is our newest widget. And let me show you a PowerPoint that outlines its features and benefits. Want to see how much you can save? Look at this spreadsheet with my prices.” Al is impressed, but that’s a lot of information to remember. “Charlie, can you send me information on this?” “Al, I can give you everything I just showed you.” With that, Charlie pops out the Leads2Go SD card and hands it to Al. “Just put that in your computer when you get back to your office. Everything is right there.”

Give your exhibitors more exhibit time for their money. Give them Leads2Go to capture leads (on and off the floor) and to maximize their selling time.

Go to Bartizan.com for a FREE white paper, Trade Show Exhibitor Survival Guide. Learn how exhibitors view attendees and how they handle the difficult and often frustrating process of separating attendees that are merely curious from those that represent qualified sales opportunities.

Bartizan Introduces Motorola MC50 & Motorola MC70 for Rent or Sale

Bartizan Connects is now offering Motorola Symbol MC70 for sale and for those with a temporary need, the MC50 Handheld Mobile Computers are available to lease on a short term or long term basis.

Bartizan Lead Retrieval products include the EXPO Ultra, Leads2Go, RealTimer and the Motorola MC50 and Motorola MC70 mobile computers. The MC50 and MC70 mobile computers are simple to navigate and are a great tool for many industries that involve inventory work and data retrieval or processing. They are ideal for Retail, Hospitality, Healthcare, Sales Automation, and Field Services and allow users to select the features best suited their business. The Motorola MC50 and Motorola MC70 can be used at concerts for ticket scanning, sporting events, promotional events and trade shows. Workers in the warehouse, on the delivery route, on the retail floor taking inventory, or in a hospital will see new levels of productivity, enhanced business efficiency and organization with these devices.

The small, lightweight MC50 and MC70 mobile computers have capabilities such as wireless, smart battery, management, security, data capture and voice over IP (VoIP).

“This equipment is perfect if you are looking to go mobile with your sales crew or inventory management. They offer warehouse-style data collection, route sales management and provides on -the-go pharmaceutical sales representatives with a tool that puts the capabilities of a desktop, cell phone and beeper right into their hands,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.

All Bartizan equipment is covered by warranty. For additional information on rental or purchase call 800.899.2278.

Bartizan offers innovative and affordable lead retrieval solutions for event organizers. We've helped millions of customers form relationships and exchange information at trade shows. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. Bartizan Connects and its partners are full service offering registration, badge production, lead retrieval and management, session tracking and access control.

The MC50 and MC70 are excellent devices if you are looking to go mobile with your sales crew or inventory management. The small, lightweight mobile computers have capabilities such as wireless, smart battery, management, security, data capture and voice over IP (VoIP). The MC70 has the added feature of delivering true anywhere, anytime wireless WAN/LAN/PAN voice and data communications, including superior voice functionality, advanced data capture and the power to run nearly any application for data collection and real time transactions.

Trade Show Exhibitors: What do you do with all of those leads?

Trade Show Exhibitors: learn what to do with all of those leads you gathered at your show.

Preparation, execution and above all lead follow-up are the elements that will assure that you will realize a substantial return on investment. Using your Lead Retrieval Equipment correctly won't hurt either...More below.

Click Here for the whitepaper:

Click Here for the Slideshow:

Attendees: The Driving Force in Trade shows

When the notorious criminal of the 1930s, Willie Sutton, was asked why he robbed banks, he replied, "That’s where the money is". If asked why they focus their efforts on exhibitors and sponsors, trade show organizers would likely give a similar answer. But would it be entirely accurate?

If the "right attendees" have not shown up in the past, it is unlikely that you will be able to convince exhibitors and sponsors of the wisdom of participating in your event.

What do you need to convince them? Empirical data, not anecdotal evidence. And the data better be more than mere numbers ("We had 30,000 attendees from 35 states…"). No, exhibitors and sponsors want to know who, when, where and why. Who attended?: job title, company affiliation, purchasing authority. When did they attend?: The first day? The last? For 2 hours? For 2 days? Where did they visit?: Which exhibits, seminars, and sponsored events? Why did they attend?: To learn about products? To buy products? To attend educational seminars and if so, which ones? To meet their peers?

Bring in the attendees and exhibitors and sponsors will follow. Build your compelling case to present to exhibitors and sponsors. Read the document: How can Bartizan help my exhibitors and me be more effective? This document will give you hard facts and examples for selling-up the benefits of lead retrieval. Download at http://www.bartizan.com/

Trade show Attendees and Exhibitors: Nurture your Connections After the Show

Do you wish to extend the life of your trade show interactions? We all know the great benefits of exhibiting and attending trade shows, but here are just a few:

-Bring Buyers and Sellers together

-Form relationships, Exchange information

-Discuss issues in real time

-Form Alliances, Partnerships

-Develop New Ventures, make deals

-Achieve goals like never before

-Scope out the competition and decide, “Hey, we can do that too!”

-Compete with the big guys

-Gain competitive advantage

-Build Trust, in person

-Meet “older” people who get a kick out of helping young people out

In today's fast-paced digital world, face-to-face interactions are more important than ever. As a response to the tradeshow attendees and exhibitors wish to stay connected after the tradeshow is over, Bartizan developed this networking service as an easy way to stay connected after the show - - tell us what you think. We think it will help customers form relationships and exchange information and also help show organizers increase exhibitor attendance and participation at their events.

This new and powerful post-trade show networking service is called: My Tradeshow Connections. This free service for trade show attendees allows them to follow up on exhibitors using an innovative software application that compiles attendee booth visits and exhibitor contact information. Trade show attendees who have their badges scanned at booths with a Bartizan lead retrieval device get free post show access to the list of the exhibitors they visited at the show. This listing will compile information they've gathered at the trade show to help them make strategic buying decisions.

“We've helped millions of customers form relationships and exchange information. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. This directory is an easy way to stay connected after the show is over,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.

Attendees can take advantage of this interactive listing immediately following the show. After the show, Bartizan sends an email invitation to attendees to access My Tradeshow Connections. Attendees then click the link in their email invitation to access the information on a password protected website. Contact Bartizan for more information on this service as well Bartizan registration, badge production, lead retrieval and management, session tracking and access control.

2009 Trade Show Super Heroes

Heroes? Not at AIG. Not at Merrill Lynch. Not at GM.

You might want to start looking for business heroes by looking at WEPCO Plastics of Middlefield, Connecticut.

Wally Parmelee, President of WEPCO, not only knows a thing or two about custom plastic injection molding, he knows a lot about business, including how to operate when the going gets tough. When the going gets tough, Wally Parmelee gets going.

When asked if he is reducing his level of trade show participation because of the recession, Wally responded, “I’m increasing the number of trade shows where we exhibit in 2009.” He recounted that after 9-11 he did cut back on WEPCO’s trade show participation, for which he paid dearly. This year WEPCO is exhibiting at seven trade shows, up from five in 2008. Wally explains that he can generally count on picking up one or two new customers at every trade show. In his business, that can mean very significant revenue. He points out that in addition to garnering new business, a trade show is a very efficient means of meeting up with current customers.

When asked for a memorable trade show success story, Wally said, “That’s easy. Following our very first trade show in Marlboro, Massachusetts 27 years ago, we received orders for 47 new molds within four weeks after the show.” To put things in perspective, the plastic injection molds that Wally produces for his customers cost from the low five-figures up into six-figures. Each one is used to produce tens or hundreds of thousands of plastic parts for those same customers.

Speaking of perspective, one more point of interest. The U.S. plastic injection molding business has been battered by Chinese competition, Despite overseas competition and a recession here at home, WEPCO has prospered through face-to-face trade show marketing and providing service that overseas competitors cannot match. Wally Parmelee is an American business hero.

Exhibitors can get the most of trade shows and improve their return on investment by capturing, tracking, and qualifying each potential lead generated on the show floor. Bartizan Lead Retrieval has brought buyers and sellers together for nearly 40 years.

Great Coupons Available for Bartizan Lead Retrieval

Do you like free stuff? We thought so. Well, if you are in charge of planning tradeshows, conferences or expos, you'll want to pay attention to this post. There are three new offers available for tradeshow organizers. You can find the coupons here on Google's coupon page.


These coupons never expire. Here is a breakdown of the offers:

• $50 Amazon Gift Certificate with Trade Show Lead Retrieval
  Get a $50 Amazon Gift Card. Mention offer code 'Amazon' to receive a $50 Amazon Gift Card with Order. Your order refers to selecting Bartizan as the vendor of Lead Retrieval rentals to exhibitors.
  Offer Code: AMAZON
  Never Expires
  
  Free Session Tracking with Lead Retrieval Order
  When you choose Bartizan as your supplier of Lead Retrieval to your exhibitors. Mention Session with order to get free session tracking for your show.
  Offer Code: SESSION
  Never Expires
  
  Free Badge Stock with Lead Retrieval Order
  Mention Code 'Badge' to receive free badge stock at your next event, when Bartizan is chosen as the supplier of Lead Retrieval to exhibitors.
  Offer code: BADGE
  Never Expires

Enjoy these coupons and please feel free, as always, to share your comments and insight into the wonderful world of Lead Retrieval.

Lead Retrieval “Back in the Day”

Lead retrieval and social networking have always existed, in one form or another. What has changed is not their function, but their form.

As president of Bartizan, one of my earliest positive experiences with “lead retrieval” and “social networking” took place over 30 years ago. The success of that experience continues to this day, both financially and socially.

In the late 1970s I was contacted by a gentleman by the name of Graeme McLeod, located in Wellington, New Zealand. Our company, Bartizan, manufactured those once ubiquitous machines used at point of sale to record credit card transactions, the credit card imprinter, also known as the “zip-zap” machine or “knuckle buster”. Five North American companies, including two Fortune 500” organizations, manufactured imprinters. Bartizan was a distant fifth in every category that counted Technology, quality, reputation, years in existence, etc.

Graeme’s company, Hightech New Zealand, had been assigned to procure 5,000 imprinters for a major Australian bank. As I recall, the previous year that would have been a quarter of our annual output. Communications between Graeme and me was limited to telephone and telex. Much to my delight – and surprise – Bartizan got the order.

Some years later, after we had become fast friends, I asked Graeme why he gave us, rather than one of our prominent competitors, his order. Surely, I thought, it must have been price. Graeme’s pithy response: You answered.

None of our competitors bothered to answer Graeme’s inquiry! Bartizan’s “lead retrieval” process won the day. Our “social media” initially consisted of those telephone and telex communications, but over the years frequent in-person visits resulted in a bond that endures to this day. Oh, by the way, the relationship has generated revenues well into eight figures for Bartizan.

Lead retrieval and social networking may have morphed into something new, but the basics remain the same, no matter the form.

Why Buying Lead Retrieval Equipment Is Not a Viable Solution

Do you think renting Lead Retrieval Equipment is a waste of money? At Bartizan Connects, I am often asked by exhibitors if they can purchase lead retrieval equipment from us to use at all their shows, rather than constantly renting lead retrieval equipment for every show they attend as an exhibitor.

Though I can understand their desire to save money, this is not something that an exhibitor can do at this time. There are two reasons.

The first reason is that each show encodes its badges differently. For example, one show may encode the name first, followed by company, address and e-mail. Another show may choose to encode company first, followed by name, phone number and e-mail, and so on. Every show seems to encode their badges slightly differently.

For every show that Bartizan does, Bartizan must configure its units to read the specific encoded badge for that show. If an exhibitor were to purchase lead retrieval equipment from us, the exhibitor would need to get sample copies of the encoded badge for that show weeks before the show begins, run a diagnostic on the sample badges (to see how the badge is encoded) and then program the lead retrieval unit to read the sample badges. Even if this were possible, it may not be allowed by the show organizer.

This leads us to reason number two. Show Organizers do not want exhibitors to bring their own lead retrieval equipment to a show. In fact, it may be forbidden to do so as per the exhibitor agreement for that show. Even if a show organizer allows it, they will likely charge a fee equal to the fee for the lead retrieval rental for the show. In this case, the unhappy exhibitor will need to pay for both the purchase of the lead retrieval equipment and the "rental fee" to get access to the encoded badges and use their purchased lead retrieval at the show.

So though it may seem like a good idea at first blush, purchasing lead retrieval equipment is not a feasible plan for an exhibitor at this time. In addition, with constantly changing technologies, who knows if the scanner you purchase today will be obsolete tomorrow?

Let me know your thoughts...What would be a good solution to this industry issue?

Chris Eisenberg , Vice President Bartizan Connects

Small companies have the most to gain from exhibiting at trade shows. How much emphasis do organizers place on selling to small businesses as compared to the effort in recruiting their larger brethren?

I know from first-hand experience that trade show participation can be the most important aspect in a small company’s marketing arsenal. Back in the early 70’s, Bartizan introduced its first product, the device used to record a credit card transaction at point-of-sale known as a credit card imprinter. We were competing against four much larger companies, two of which were Fortune 500 companies. Our “factory” was my studio apartment. To make matters worse, our product was not really all that good, certainly not as good as those of our competitors. To say that we had two strikes against us was an understatement.

What we did have was a lot of elbow grease, an awful lot of good luck and the perspicacity to put nearly all of our meager marketing budget into trade shows. And did those trade shows ever produce results! We came face-to-face with buyers. We met “older” people who get a kick out of helping young people out, we became friends with other exhibitors who referred us to prospects, and we got to scope out the competition and decided, “Hey, we can do that!” Those Fortune 500 companies weren’t so intimidating when you saw them up close. Trade shows played a huge part in boosting our sales from zero in 1972 when we shipped our first product to $14 million in 1991 (adjusted for inflation).

According to Brand Strategist Bill Nissam:

Nothing compares to face-to-face interaction and is the one medium (in your
marketing mix) that’s measureable (ROI). Whether you are a small or large firm,
attracting the RIGHT audience to your booth is critical. This means designing
messages and images that create the “light-bulb” moment when someone walks by
your booth. The attendee needs to clearly understand your value proposition in
seconds and compell them towards your booth.
If you are not attaining the right ROI in trade exhibitions, its possible you are at the wrong show or your booth presentation is sending the wrong message. (For more, visit Bill’s blog at http://www.ibranz.com/blog/)

My advice to show organizers - not that anybody asked - is to make a real push to sign up small exhibitors. Your show can have an out-sized influence on their fortunes. And if it does, you will likely have a customer for life.

“Being successful involves working hard and luck,” says Lew Hoff , president of Bartizan Connects, designer and producer of groundbreaking data collection devices for the credit card and exhibition industries, and executive chairman of Addressograph Bartizan, the world’s leading manufacturer of credit card imprinters. “Everyday you meet smart people who haven’t achieved success. But it’s rare to meet a success who hasn’t worked hard and been lucky.”

The B*Printer is Bartizan's Wireless Mini-Printer for Lead Retrieval

Did you know that exhibitors prefer having a print out of the leads they scan at Tradeshows? Due to overwhelming demand, now exhibitors can enjoy the mobility and freedom from electrical installation requirements that Bartizan's Leads2Go™ and RealTimer™ lead retrieval handhelds provide, yet still be able to print hard copy records.

Bartizan's B*Mobile Lead Retrieval Printer

• Print wirelessly within a 30 foot radius
• Wear the B*Printer using its belt clip or station
• Eliminate the need for electrical hook-up
• The B*Printer is easy to use, fast, compact and very light.

By offering these printers, trade show organizers can realize additional printer revenue from the add on rentals, but from what we have observed, more exhibitors will rent Leads2Go, because of the added feature. In other words, offering the B Printer has a multiplier effect.

Trade Show Leads – You Have to Follow Through

The ability to follow-up on tradeshow leads is dictated by the manner in which the leads are collected.

If your “system” is to ask for a business card and make notes on the back – you will have to work on assumptions that may not be accurate. What assumptions? You will not have the demographic information that is typical encoded on a tradeshow attendee’s badge. You will have to ask for or do without key qualifiers, such as:

1. Type of business
   
2. Number of locations


3. Annual Sales


4. Number of Employees


5. Level of decision-making authority


6. Purpose for attending the show

Yes, you have to do a good job at the show. But few tradeshow attendees place orders on the spot. You need to plan ahead, set qualifiers and follow up on those leads after the show. Most attendees make their buying decisions in the days, weeks and months following a trade show.

Do you want to leave your prospects buying decisions to chance? Effective follow-up is required if you are going to meet ambitious goals.

MC50 Rental and MC70 Rental from Reliable Source, Bartizan.

Are you looking for easy to use lead retrieval, that's tiny and scans fast? Check out Motorola's MC50 and MC70 Lead Retrieval Scanners - they are remarkable devices. They can:

• Read 1-D and 2-D bar codes
• Record voice notes
• Record text
• Capture images
• Display video
• Wi-Fi capable
• Removable media SD card
• All this and they easily fit in a shirt pocket.

Bartizan's rental pool of electronic data collection equipment is comprised of over 3,000 devices, including the Motorola MC50 and MC70. The MC50 and MC70 Lead Retrieval scanners can be provided with or without Bartizan's proprietary Leads2Go software.

Think of all the things you can accomplish with the MC50 and MC70 Lead Retrieval scanners. And renting your MC50s or MC70s from Bartizan Lead Retrieval gives you flexibility and economy. Since 1970, Bartizan has been providing companies big and small with data collection equipment - - that itself speaks to reliability.

MC50 lead capture system Rental Package Includes:

• Hand Held MC50 unit
• 2 extended capacity batteries (3600 mAh).Slot Desktop Cradle (USB) with integrated
• Spare Battery Charger (Power Supply Included)
• Main battery and a spare.
  

MC70 lead capture system Rental Package Includes:

• Hand Held MC70 unit
• AT&T data only SIM card.
• USB charging cable
• 2 extended capacity Smart batteries (3.7V, 3800 mAh). Main battery and a spare.
• 1- 4-slot spare battery charge for every 4 units rented

Whether you need MC50s or MC70s next month or next day, call the data collection experts at Bartizan at (800) 899-2278 or email us at breda@bartizan.com. Or click here to have a representive contact you.

Super Fast Lead Retrieval: EXPO! Leads2Go Handheld Terminal

The EXPO! Leads2Go is a portable terminal that does more than capture trade show sales leads (leads can be captured anywhere - even if no badge is present) . Voice notes and images are attached easily to lead records. Because videos and photographs can be displayed on its screen, it can be an exhibitor's "mobile trade show booth". Weighing just 9 ounces (255 grams), it is pocket-sized. Product demonstrations can be held anywhere: at a coffee break, a seminar, even in a hotel bar.

Battery power and light weight lead to big savings: no power outlet is required, freight costs are low. The EXPO! Leads2Go's scan engine is outstanding, the display's color and resolution exceptional, the unit's operation intuitive, all of which make using Expo! Leads2Go a breeze. There is even an on-screen tutorial video.

Leads can be carried away from an event on Leads2Go's removable SD (Secure Data) card. The SD card can then be inserted into a computer's SD port and the records can be stored locally or can be uploaded to the Web.

Lew Hoff of Bartizan Lead Retrieval featured in Trade Show Executive May 2009 issue

Bartizan is featured in Trade Show Executive magazine's 7th Annual Directory of Who's Who among General & Specialty Service Contractors. Congratulations to Bartizan President, Lew Hoff of Bartizan Lead Retrieval featured in TSE's May 2009 issue.


Bartizan has been in the data collection business since its founding in 1970. Today, Bartizan develops and manufactures tradeshow sales lead management systems. Bartizan devotes considerable resources to tradeshow sales leads management. Nearly half of its 39,000 square foot facility located just outside of New York City is devoted to lead retrieval. A product development staff of seven engineers works on refining current products and research and development of new ones. Bartizan’s Board includes the Dean of engineering at New York Institute of Technology and former IBM executives.

Hoff believes that the only true measure of Bartizan's success is when clients are prepared to recommend the company. He is very proud to say that 80% of his business comes from client referrals.

3 Ways to Exhibit Smarter at Your Next Trade Show

For a trade show to be profitable, you need to create a systematic tradeshow plan. As an exhibitor you have just made a substantial investment. Just add up the cost of salaries, exhibit space, travel, food and lodging and you’ll see that a little preparation will help you realize a substantial return on investment.

1) Set Goals – Going into a show you must have written goals. Showing up because your competitors will be attending, is not a goal. Acquiring new customers is a goal. Regaining lost customers is a goal. Apply quantifiable measures to each of these goals, like $50,000 of sales revenue from prospects over the next 3 months after the show.

2) Collect Qualified Leads – It is not as hard as you think to collect qualified leads at shows. The key is to set qualifiers pre show into your lead retrieval device. Those serious about lead generation need to utilize software post show to filter leads. To turn your leads into sales it is important to develop and stick to a sales process. Don’t leave your prospects buying decisions to chance. Effective follow-up with electronic leads management software is required if you are going to meet ambitious goals.

3) Evaluate your show ROI – It is very important to create reports of your tradeshow results using powerful lead management software. Track your leads using closed loop marketing system so data can be exchanged between sales and marketing, and customers can be tracked throughout the sales cycle. With the right technology in place there is a free flow of information that reveals who the customers are and how they like
to be sold. This information will determine if your company should exhibit at this show again and if your leads turned into real sales.

Bonus Tip: Also, remember the leads that do not pan out following this year’s tradeshow should not be thrown to the scrapheap. Many of the same folks will attend the show year after year. Some will move up within the company - they will become decision makers. Others will move on, seeking more fertile pastures. While your product did not go over at their previous organization, it might be just what their new company needs. You never know, your dead lead may prove to become a decade plus customer.

Trade Show Lead Retrieval – Proven, simple, quick… leads to sales.

As a veteran exhibitor, I’m a big fan of electronic lead retrieval. If the name of the game is collecting and qualifying leads, then lead retrieval is often the difference between a good trade show, as an exhibitor and a bad trade show.

Some show organizers claim that lead retrieval is unnecessary because they supply the attendee list to the exhibitors. Even the smallest show has several hundred attendees. And I’d like to ask those show organizers if they have ever made cold calls to 500 people, 450 of whom are not interested in their product. Other show organizers will tell an exhibitor that they can simply get a business card from the attendee.

Here’s what I have to say to that: An attendee at a trade show is a very busy person. They have the keynote address, sessions, networking and, of course, meals. Not to mention hundreds of other exhibitors. So when an attendee enters my booth, I’ve got about 60 to 90 seconds, if that, to pitch my products to them. The last thing I want is for this attendee to spend half of that time fumbling for a business card, that is if they have a business card. Otherwise, I have to write down their name and number on a piece of paper. And if you have to write down the e-mail as well? That could be your ninety seconds right there.

It’s so much easier and efficient to simply scan their badge if they are interested in my product. And with custom qualifiers and other accessories available on most lead retrieval products, the lead can be qualified as well. By qualifying a lead, not only do I have the contact info for the person who stopped by my booth, but I can also pick up the conversation right where it left off. This doesn’t mean I will make a sale every time, but it does get me a lot closer.

By the way, the fact that the attendee only spends 60 to 90 seconds in your booth? That’s a good thing for you, the exhibitor, as well. There are a lot of attendees at the show and you want to see as many as possible. If you waste five minutes writing down all of an attendee’s contact info? That’s three more attendees you could have met with during that time.


Some Lead Retrieval companies also offer on-line portals where an exhibitors can review their data on-line with a unique user name and password. This allows you to filter and sort your leads by their demographic data or other important criteria.




Using www.LeadsLightning.com an exhibitor can identify your best leads in minutes.So, if given a choice as an exhibitor, I always choose to rent lead retrieval equipment. It’s a sound investment for a trade show exhibitor.

Christopher Eisenberg is the Vice President at Bartizan Connects

Trade Show Organizers: Operate the Way Warren Buffett Does

When everyone else is hunkering down, Warren Buffett steps up to the plate. Clearly, it is an approach has been brilliantly successful for the Sage from Omaha. Buffett, as he says, is fearful when others are greedy, but greedy when others are fearful.

Today, nearly everyone appears fearful. But as is pointed out in a recent article in Go To Market Strategies, companies that invest in marketing during a recession tend to prosper far more than their competition when the economy revives. In fact, they are likely to maintain or even improve their business during a recession.

Above: The EXPO! Leads2Go Lead Retrieval System

Marketing efforts during a recession have an outsized impact, since everything is relative. A company that maintains its investment in marketing while others reduce their visibility looms large by comparison.

If a company accept this concept, if it is “greedy when others are fearful”, the question then becomes, “Where can I invest my marketing dollars most effectively?” If it looks at its choices, one stands out: trade shows. Why trade shows and how can your prospects benefit most by making trade shows a major factor in their marketing mix?

Compare trade shows to your other options. For the purpose of this exercise, our assumption is that your prospective exhibitors are B2B marketers. Some channels, such as radio, television and outdoor advertising are very effective at B2C marketing, but not at all cost effective for B2B marketers. Print advertising, in the form of trade press, is effective, but it is a relatively passive form of marketing when compared to trade shows. This is true with most forms of B2B marketing, even the Internet, although to a lesser degree.

What sets tradeshows apart is that unlike other forms of marketing, it is face-to-face. Also, the marketer and the prospect each have “skin in the game”. Where else but at a trade show does a prospect invest substantial time and money to investigate products and services that could benefit his or her organization?

Nowhere.

If your prospective exhibitor accepts the very rational thesis that his competitors are likely to reduce their marketing efforts, step 2 is to outline the advantages of trade shows in general:

• Trade show attendees are serious buyers; they have skin in the game.
  
• Unlike other forms of marketing, a trade show is an interactive experience.


• Today, more than ever, making a personal sales call is expensive.


• A trade show, by comparison, is a very cost effective means of making customer contact.


• Smaller companies and companies new to a market find that exhibiting at a trade show is the fastest, most cost effective way to gain visibility and customers.


• Exhibitors have the opportunity to network with non-competing exhibitors who can open doors through their relationships with customers/prospects in common.


• Trade shows are an opportunity to see what the competition is doing and planning
  

So, you have convinced your target that now is the time to be an aggressive marketer and that trade shows are the best, most cost effective marketing channel. Why your event? Why should your event be at the top of his list?

Testimonials and anecdotal evidence are good, but especially in times like these, nothing beats facts. Empirical evidence is something difficult to ignore. If you have been accumulating data in the past, congratulations. If not, better start now. What data is most compelling to company management?

Leads is by far the number one reason why companies exhibit. Not overall attendance. Not booth traffic in general, not how many brochures and giveaways were gobbled up, but qualified, quality leads. The fact that someone assented when asked if his badge could be scanned does not translate into a qualified lead. Management wants prospects who have buying authority or who directly influence those who have purchasing authority. They prize prospects with plans to purchase within a time frame, rather than at some vague future date.

Using electronic lead retrieval, your exhibitors can collect all of this information and much more. But there is some key data that is collected that only you, the exhibit organizer, can provide.

If you are speaking with a prospect, rather than with an organization that did not exhibit previously, you can provide aggregated figures illustrating the success that other exhibitors had that target the same or similar markets. For both prospects, previous exhibitors and prospective sponsors you can provide data that illustrates the link between an attendees seminar participation, his attendance at social events and the exhibits he visited. You can also upsell by demonstrating how a larger booth or a premium location results in more qualified leads.

Finally, electronic lead capture and session tracking serves an auditing function. You can show your prospects real data, with job titles and other pertinent details. Your marketing message is credible.

Contact Bartizan Lead Retrieval Systems Toll Free at (800) 899-2278 if you are interested in a free quote or to schedule a conference call with someone who can help you get the most out of your event.