iLeads Lead Retrieval App New Video Tutorials

These new video tutorials highlight this revolutionary, easy and fun new lead retrieval system.

Unlike traditional lead retrieval equipment that uses barcode technology, iLeads runs on the iPhone, iPod touch and iPad. This breakthrough to existing lead retrieval systems makes it easy to add notes, surveys, photos and qualifiers to leads collected at trade shows, making the leads more valuable for sales.

Bartizan debuted iLeads to trade show exhibitors with resounding success at the 5th International Cloud Expo in NYC. An unprecedented 90 percent of Cloud Expo's exhibitors utilized the app to collect their leads. Typical lead retrieval system use is low, hovering around 30 percent. This significant boost in exhibitor adoption to 90 percent illustrates the excitement and interest from show organizers and exhibitors for the latest and very best in lead retrieval.

With the introduction of iLeads, all event participants will experience substantially lower operating costs – no shipping, no on-site techs, no training, and equipment maintenance costs are eliminated. iLeads does not require a bar-coded badge, saving time and money and eliminating common barcode complications.

iLeads was created with consideration for the future and resource efficiency. No shipping means no fuel, but that is just the start of iLeads' greening of lead retrieval. Neither the iPhone, iPod touch or iPad require external power. All collected information is available on the Web. There is no need to print it on paper. No technical staff is required to be on hand to distribute and collect equipment and to train exhibitors. This translates into a reduction in fuel used to move people around and less paperwork generated.

iLeads Lead Retrieval Reveiws on App Store

The first few reviews are in on the revolutionary iLeads App for tradeshow lead retrieval. If you have experience with the App – click here to write your own review.

For a free, demo account: Click Here

iLeads takes the hassle out of lead retrieval. Download the free iLeads app now. Try the demo. If you are an exhibitor and your shows don’t offer iLeads, send us the name of the event and the name of the show organizer to: wewantileads@bartizan.com

How important is it to add qualifiers, survey questions and notes to trade show leads?

We want your opinion! Last week on our LinkedIn discussion group: iLeads: Trade show Lead Retrieval App Fan Page - I posed the question: How important is it to add qualifiers, survey questions and notes to trade show leads?


You see, at Bartizan we have found that most exhibitors, when using our traditional lead retrieval terminals, fail to enhance their leads by adding information, such as qualifiers and notes. With the introduction of iLeads in April, a much different picture emerged. More than half of all leads contain notes and qualifiers. At one event the figure was close to 80 percent.
I was surprised by how many people had a strong opinion on trade show lead qualification. We received 17 comments; here are some of the highlights:

Richard Erschik, Speaker/Educator/Consultant said: “Having processed more than 1,000,000 leads for exhibitors over 22+ years of time we found that it didn't matter if a lead had questions, answers or directions to the prospect's door - lead "follow-up" rates didn't improve.”

Fred Tremblay, Leaders in trade show lead management solutions said: “How important is it to add qualifiers, survey questions and notes to trade show leads? The short answer is “very important” especially for qualifiers. To better understand why just look at what is happening in the broader world of marketing and lead generation. The goal for marketing is to send leads to sales only when they are “READY” and since sales knows that they will not waste their time chasing unqualified leads, they are more than excited about getting them."

"The idea that you can collect a few hundred badge swipes at a trade show and sales will jump all over them is naive. It never happens, especially when the rest of the lead generation process is focused on qualification."

"While adding custom qualifiers to the scanned badge data is a step forward, collecting qualification data does not solve all of the problems with trade show leads."

Steven Shatsoff , Senior Vice President at SmartSource Computer & AV Rentals said: “What ever happened to sales management? The purpose of exhibiting at a show is to increase your business. The more qualified the opportunity the better the opportunity. The problem is as Lew states, what information you gather and how you gather it (qualified discussion) rather than booth goodies which bombard your sales force with worthless information leading to frustrating follow-up. It is incumbent on sales management to easily gather the information, qualified and as complete as possible, and disseminate and manage the data AND the sales follow-up”

Karl Becker, COO at NewLeads Inc. said: “If leads are qualified, your sales team knows a lot more about the new lead, when they pick up the phone and call them after the show. To sum this up: Either qualify your new leads by asking "sales" related questions; while you have a "face-to-face" conversation, or don't bother exhibiting!”

We want to know your opinion; do you think it’s important to send qualified leads to sales? Do you have success with just a mailing list? Let us know your thoughts, join in on our Linked In discussion here or post your comments below to our blog.

Coffee Shop as an Exhibit

Every business needs qualified leads. Trade shows are an effective, efficient venue for lead retrieval, of course, but if you look around, you will see other examples of how businesses generate leads through face-to-face marketing.

I live in Manhattan. People who don’t live in New York City think of it as a big, impersonal place, but the fact is, New York City consists of dozens of neighborhoods, each with its distinct character. Each neighborhood, in turn, consists of blocks, each with its own characters (residents). Using trade show parlance, think of each resident as an attendee and each merchant in the neighborhood as an exhibitor.

My particular block has just two merchants, each at its westernmost end. One of the two merchants is the Mansion Coffee Shop. My guess is that it is probably the most successful coffee shop in Manhattan, which is saying something since there are some 19,000 restaurants in New York City, of which at least 1,500 are coffee shops.

Why is The Mansion so successful? The owner, Phil Phillips, is a master marketer. My guess is that Phil prefers to be known as a restaurateur, but as excellent as his food is, to my mind what sets him apart is his marketing ability. You only have to walk by The Mansion to know the season or holiday being celebrated. The windows are painted with images that convey the spirit of the occasion. Often there are decorations on the adjacent sidewalks, as well – pumpkins, haystacks, decorated Christmas trees, American flags, Valentine hearts – my words can’t do it justice. On New Years Eve Phil has his own version of a hospitality suite. He throws a formal party, complete with Champagne, for his customers – on the house.

What really sets Phil and The Mansion apart is that he knows darn near every resident on the block, no small feat since most of the buildings lining the street are 20 stories tall or more. Not only does he address each either by name or by some honorific, such as “doctor”, “judge”, or “counselor”, but he has “qualified” them. That is, he knows something of their personal history and their likes and dislikes.

Phil will point to an apartment across the street and relate that Margaret Truman used to live there. When she came in to the Mansion she would order such and such. As a passerby ambles past us as we chat, Phil will relate that he is a professor at Columbia. And the young woman that gives him a wave? An actress in a Broadway show.

What if each of us, as trade show exhibitors, took the same pains with our booths and made as much effort as Phil Phillips does to know our prospects and customers? The effort certainly pays off for Phil. His place is busy from 7:00 am until at least 10:00 in the evening, later on weekends. At a trade show, we should be engaged beyond the exhibit hours. Phil has a 365-day challenge. At any given trade show, we as exhibitors typically only have a 72 hour challenge.

If a coffee shop can be made to stand out, why not your exhibit at your next trade show?