Bartizan Exhibiting at Upcoming BIzBash Show in New York, NY

Biz Bash is a one day event geared towards Event and meeting professionals, corporate planners, PR and marketing professionals, and third-party planners ready to gather, learn, and network in one day.

Bartizan Connects, a leading provider of badge production, lead retrieval and management, session tracking and access control is set to exhibit at the upcoming BizBash Expo. The event is scheduled to take place on Wednesday, October 21, 2009 at the Jacob K. Javits Convention Center in New York, NY. Representatives from Bartizan can be found at Booth 307 during the event.

“We are thrilled to be exhibiting again at this show. Exhibiting at BizBash is an easy way to stay connected with our customers and meet new prospects,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.

Visitors of Bartizan’s booth will be able to view video presentations, product demonstrations and every visitor is entitled to participate in a prize drawing, all participants will win a prize.

Trade Show Industry Constituents Reflect on Tough Economic Times, according to Bartizan’s New White Papers

Tradeshow industry study conducted by Bartizan Lead Retrieval

Bartizan Connects have published a new whitepaper series available free on its website, http://www.bartizan.com/ that examines trade show industry groups. Bartizan Connects, a provider of Lead Retrieval systems for trade shows, recently surveyed trade show organizers, attendees and exhibitors across a range of industries and show profiles.

The focus of the surveys was to determine how each group is handling the difficult economic times, and how they see the future of trade shows moving forward. The methodology used for gathering this research was a series of online focus groups used to solicit attitudes and opinions regarding trade show industry experiences from the unique perspectives of trade show organizers.

These online groups were conducted by Joyce McKee & Company, over a multi-day time frame in April and May of 2009 allowing respondents to candidly discuss and debate topics. The respondents did not know who was sponsoring the survey. The titles of these free white papers are:

- Trade Show Organizer Survival Guide
- Trade Show Exhibitor Survival Guide
- Attendees: Staying Connected After the Show

“We had excellent groups and the insights provided from the participants gave us a different approach to some product enhancements. It is important for us to listen to our customers and prospects, in our case tradeshow attendees, exhibitors and show organizers, so we can be well informed on the requirements of their constituents,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.


About Bartizan Connects Lead Retrieval
Bartizan offers innovative and affordable lead retrieval solutions for event organizers. We've helped millions of customers form relationships and exchange information at trade shows. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. Bartizan Connects and its partners are full service offering registration, badge production, lead retrieval and management, session tracking and access control.

Selling Trade Show Sponsorships in a Down Economy

Put yourself in your prospective sponsor’s shoes. What would motivate you to attend an event at a trade show? You would very likely ask these questions of the event organizer:

Who has attended this reception, seminar, luncheon, etc., in the past?

How cost-effective is event sponsorship when compared to other marketing opportunities?

And here is a question you would ask yourself:

With the economy this bad, why should I incur this expense? Maybe next year…

Answers? Consider these:

1) You have to be able to provide the data that will support your contention that the “right people” will attend the sponsored event. Quantity does not equate “right people”. Telling a prospective sponsor that 3,000 people attended the previous year’s sponsored event is not likely to cut it, not in this economy. You have to provide hard data: names, job titles, affiliations, buying authority, etc.

2) Sponsorship - if the “right people” attended the event- is a very powerful marketing tool. It provides name recognition and it provides access. A company’s sales efforts are enhanced if it has positive name recognition. Access to decision makers is a powerful competitive advantage.

3) Right now my competitors are hunkering down. My current marketing efforts will have a more powerful impact in the absence of any marketing push by my competitors. Now is the time to seize the day.

To learn more, check out our white paper library here.

Give Your Exhibitors 8 More Hours of Exhibit Time Each Day with Lead Retrieval

A man walks into a bar at the National Widget Association Annual Trade Show. He sidles up to the bar, orders a drink and gets comfortable. Soon a fellow standing next to him engages him in conversation about the ballgame on TV. The first fellow, Charlie, mentions that he is here for the NWA show. “Me, too”, the second man, Al replies.

The two share some baseball stories. Charlie mentions that he is exhibiting his company’s new Evergreen Wireless Widget, or EWW. “No kidding”, says Al. “I’ll have to drop by your booth. I’m in the market for green wireless widgets.”

Will Al remember to stop by Charlie’s exhibit the following day? If she does not, what a wasted opportunity for Charlie.

Let’s go back to the point where Al says “I’ll have to drop by your booth. I’m in the market for green wireless widgets.”

With that, Charlie reaches into his jacket pocket and withdraws his Leads2Go lead retrieval handheld. He turns on the display and voila, there are his products displayed in a colorful video.

“See, Al, here is our newest widget. And let me show you a PowerPoint that outlines its features and benefits. Want to see how much you can save? Look at this spreadsheet with my prices.” Al is impressed, but that’s a lot of information to remember. “Charlie, can you send me information on this?” “Al, I can give you everything I just showed you.” With that, Charlie pops out the Leads2Go SD card and hands it to Al. “Just put that in your computer when you get back to your office. Everything is right there.”

Give your exhibitors more exhibit time for their money. Give them Leads2Go to capture leads (on and off the floor) and to maximize their selling time.

Go to Bartizan.com for a FREE white paper, Trade Show Exhibitor Survival Guide. Learn how exhibitors view attendees and how they handle the difficult and often frustrating process of separating attendees that are merely curious from those that represent qualified sales opportunities.

Bartizan Introduces Motorola MC50 & Motorola MC70 for Rent or Sale

Bartizan Connects is now offering Motorola Symbol MC70 for sale and for those with a temporary need, the MC50 Handheld Mobile Computers are available to lease on a short term or long term basis.

Bartizan Lead Retrieval products include the EXPO Ultra, Leads2Go, RealTimer and the Motorola MC50 and Motorola MC70 mobile computers. The MC50 and MC70 mobile computers are simple to navigate and are a great tool for many industries that involve inventory work and data retrieval or processing. They are ideal for Retail, Hospitality, Healthcare, Sales Automation, and Field Services and allow users to select the features best suited their business. The Motorola MC50 and Motorola MC70 can be used at concerts for ticket scanning, sporting events, promotional events and trade shows. Workers in the warehouse, on the delivery route, on the retail floor taking inventory, or in a hospital will see new levels of productivity, enhanced business efficiency and organization with these devices.

The small, lightweight MC50 and MC70 mobile computers have capabilities such as wireless, smart battery, management, security, data capture and voice over IP (VoIP).

“This equipment is perfect if you are looking to go mobile with your sales crew or inventory management. They offer warehouse-style data collection, route sales management and provides on -the-go pharmaceutical sales representatives with a tool that puts the capabilities of a desktop, cell phone and beeper right into their hands,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.

All Bartizan equipment is covered by warranty. For additional information on rental or purchase call 800.899.2278.

Bartizan offers innovative and affordable lead retrieval solutions for event organizers. We've helped millions of customers form relationships and exchange information at trade shows. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. Bartizan Connects and its partners are full service offering registration, badge production, lead retrieval and management, session tracking and access control.

The MC50 and MC70 are excellent devices if you are looking to go mobile with your sales crew or inventory management. The small, lightweight mobile computers have capabilities such as wireless, smart battery, management, security, data capture and voice over IP (VoIP). The MC70 has the added feature of delivering true anywhere, anytime wireless WAN/LAN/PAN voice and data communications, including superior voice functionality, advanced data capture and the power to run nearly any application for data collection and real time transactions.

Trade Show Exhibitors: What do you do with all of those leads?

Trade Show Exhibitors: learn what to do with all of those leads you gathered at your show.

Preparation, execution and above all lead follow-up are the elements that will assure that you will realize a substantial return on investment. Using your Lead Retrieval Equipment correctly won't hurt either...More below.

Click Here for the whitepaper:

Click Here for the Slideshow:

Attendees: The Driving Force in Trade shows

When the notorious criminal of the 1930s, Willie Sutton, was asked why he robbed banks, he replied, "That’s where the money is". If asked why they focus their efforts on exhibitors and sponsors, trade show organizers would likely give a similar answer. But would it be entirely accurate?

If the "right attendees" have not shown up in the past, it is unlikely that you will be able to convince exhibitors and sponsors of the wisdom of participating in your event.

What do you need to convince them? Empirical data, not anecdotal evidence. And the data better be more than mere numbers ("We had 30,000 attendees from 35 states…"). No, exhibitors and sponsors want to know who, when, where and why. Who attended?: job title, company affiliation, purchasing authority. When did they attend?: The first day? The last? For 2 hours? For 2 days? Where did they visit?: Which exhibits, seminars, and sponsored events? Why did they attend?: To learn about products? To buy products? To attend educational seminars and if so, which ones? To meet their peers?

Bring in the attendees and exhibitors and sponsors will follow. Build your compelling case to present to exhibitors and sponsors. Read the document: How can Bartizan help my exhibitors and me be more effective? This document will give you hard facts and examples for selling-up the benefits of lead retrieval. Download at http://www.bartizan.com/