Friday, December 11, 2009

Monday, December 7, 2009

Bartizan Introduces iLeads Mobile App for iPhone and iPod Touch


The world’s first lead retrieval app eliminates exhibitors need to rent expensive equipment at tradeshows.

Bartizan Connects announced the upcoming availability of its new, first-of-its-kind iPhone App for tradeshow lead retrieval.

With features such as voice and written notes, surveys and qualifiers, along with the ability to integrate with Salesforce.com and tracking the number of leads gathered throughout the show, the application is expected to be available for free download in April 1, 2010.

“With iLeads the emphasis is no longer on the hardware and all of the headaches related to equipment rental, now it’s all about providing exhibitor’s access to detailed lead information that brings buyers and sellers together. There will be no shipping costs, staffing costs will be reduced and maintenance costs are eliminated,” said Lew Hoff, president, Bartizan Connects.

With this ground-breaking app, exhibitors can capture, qualify and manage tradeshow leads anywhere. They can also attach a photo, voice note and a written note to leads. With the iPhone or iPod Touch exhibitors can follow up instantly with tradeshow leads gathered with a text, email or phone call and send updates right from the tradeshow floor to headquarters, customers and prospects. Exhibitors can also check out lead profiles on Google, LinkedIn, Twitter and Facebook.

Bartizan will debut this app at the premier conference for event professionals, Expo! Expo! Conference, at the Georgia World Congress Center, Atlanta, Ga., on Wednesday, December 9, 2009 from 11:00 a.m. - 5:00 p.m. The event attracts an average audience of 2,500 exhibition and event managers from around the world. Bartizan will be giving product demonstrations of the iLeads app at Bartizan’s booth 1130.

“Trade show organizers, attendees and exhibitors across a range of industries and show profiles, plus our focus groups, have made it clear: exhibitors like lead retrieval but dislike having to rent high-priced lead retrieval equipment,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects. “They do not have sufficient time to learn how to use the features of a rented lead retrieval device. With the introduction of this app, we have made lead retrieval more cost effective, easier to use…even fun.”

To download iLeads iPhone App when it is available in April, iPhone and iTouch users may go to the Apple App Store within iTunes and search for 'iLeads'.

About Bartizan Connects Lead Retrieval
Bartizan offers innovative and affordable lead retrieval solutions for event organizers. We've helped millions of exhibitors and attendees form relationships and exchange information at trade shows. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. Bartizan Connects and its partners are full service, offering registration, badge production, lead retrieval and lead management, session tracking and access control.

About iLeads Lead Retrieval App
Bartizan is excited to introduce iLeads Mobile App for iPhone and iPod Touch, the World’s first lead retrieval app that enables exhibitors to collect trade show leads using an iPhone or an iPod Touch. Exhibitors download iLeads one time. Once they have done that, they can use iLeads to capture sales leads wherever an event organizer makes it available.

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For more information on Bartizan Lead Retrieval, contact: Joanna Stasuk, Marketing Director, Joanna@bartizan.com, 914-965-7977, Lew Hoff, President, Lew@bartizan.com, 914-965-7977
On the web: www.bartizan.com

Tuesday, October 13, 2009

Bartizan Exhibiting at Upcoming BIzBash Show in New York, NY


Biz Bash is a one day event geared towards Event and meeting professionals, corporate planners, PR and marketing professionals, and third-party planners ready to gather, learn, and network in one day.


Bartizan Connects, a leading provider of badge production, lead retrieval and management, session tracking and access control is set to exhibit at the upcoming BizBash Expo. The event is scheduled to take place on Wednesday, October 21, 2009 at the Jacob K. Javits Convention Center in New York, NY. Representatives from Bartizan can be found at Booth 307 during the event.

“We are thrilled to be exhibiting again at this show. Exhibiting at BizBash is an easy way to stay connected with our customers and meet new prospects,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.

Visitors of Bartizan’s booth will be able to view video presentations, product demonstrations and every visitor is entitled to participate in a prize drawing, all participants will win a prize.

Thursday, October 8, 2009

Trade Show Industry Constituents Reflect on Tough Economic Times, according to Bartizan’s New White Papers

Tradeshow industry study conducted by Bartizan Lead Retrieval

Bartizan Connects have published a new whitepaper series available free on its website, http://www.bartizan.com/ that examines trade show industry groups. Bartizan Connects, a provider of Lead Retrieval systems for trade shows, recently surveyed trade show organizers, attendees and exhibitors across a range of industries and show profiles.

The focus of the surveys was to determine how each group is handling the difficult economic times, and how they see the future of trade shows moving forward. The methodology used for gathering this research was a series of online focus groups used to solicit attitudes and opinions regarding trade show industry experiences from the unique perspectives of trade show organizers.

These online groups were conducted by Joyce McKee & Company, over a multi-day time frame in April and May of 2009 allowing respondents to candidly discuss and debate topics. The respondents did not know who was sponsoring the survey. The titles of these free white papers are:

- Trade Show Organizer Survival Guide
- Trade Show Exhibitor Survival Guide
- Attendees: Staying Connected After the Show

We had excellent groups and the insights provided from the participants gave us a different approach to some product enhancements. It is important for us to listen to our customers and prospects, in our case tradeshow attendees, exhibitors and show organizers, so we can be well informed on the requirements of their constituents,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.


About Bartizan Connects Lead Retrieval
Bartizan offers innovative and affordable lead retrieval solutions for event organizers. We've helped millions of customers form relationships and exchange information at trade shows. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. Bartizan Connects and its partners are full service offering registration, badge production, lead retrieval and management, session tracking and access control.

Tuesday, October 6, 2009

Selling Trade Show Sponsorships in a Down Economy

Put yourself in your prospective sponsor’s shoes. What would motivate you to attend an event at a trade show? You would very likely ask these questions of the event organizer:

Who has attended this reception, seminar, luncheon, etc., in the past?

How cost-effective is event sponsorship when compared to other marketing opportunities?

And here is a question you would ask yourself:

With the economy this bad, why should I incur this expense? Maybe next year…

Answers? Consider these:

1) You have to be able to provide the data that will support your contention that the “right people” will attend the sponsored event. Quantity does not equate “right people”. Telling a prospective sponsor that 3,000 people attended the previous year’s sponsored event is not likely to cut it, not in this economy. You have to provide hard data: names, job titles, affiliations, buying authority, etc.


2) Sponsorship - if the “right people” attended the event- is a very powerful marketing tool. It provides name recognition and it provides access. A company’s sales efforts are enhanced if it has positive name recognition. Access to decision makers is a powerful competitive advantage.

3) Right now my competitors are hunkering down. My current marketing efforts will have a more powerful impact in the absence of any marketing push by my competitors. Now is the time to seize the day.

To learn more, check out our white paper library here.

Wednesday, September 2, 2009

Give Your Exhibitors 8 More Hours of Exhibit Time Each Day with Lead Retrieval

A man walks into a bar at the National Widget Association Annual Trade Show. He sidles up to the bar, orders a drink and gets comfortable. Soon a fellow standing next to him engages him in conversation about the ballgame on TV. The first fellow, Charlie, mentions that he is here for the NWA show. “Me, too”, the second man, Al replies.

The two share some baseball stories. Charlie mentions that he is exhibiting his company’s new Evergreen Wireless Widget, or EWW. “No kidding”, says Al. “I’ll have to drop by your booth. I’m in the market for green wireless widgets.”

Will Al remember to stop by Charlie’s exhibit the following day? If she does not, what a wasted opportunity for Charlie.

Let’s go back to the point where Al says “I’ll have to drop by your booth. I’m in the market for green wireless widgets.”

With that, Charlie reaches into his jacket pocket and withdraws his Leads2Go lead retrieval handheld. He turns on the display and voila, there are his products displayed in a colorful video.


“See, Al, here is our newest widget. And let me show you a PowerPoint that outlines its features and benefits. Want to see how much you can save? Look at this spreadsheet with my prices.” Al is impressed, but that’s a lot of information to remember. “Charlie, can you send me information on this?” “Al, I can give you everything I just showed you.” With that, Charlie pops out the Leads2Go SD card and hands it to Al. “Just put that in your computer when you get back to your office. Everything is right there.”

Give your exhibitors more exhibit time for their money. Give them Leads2Go to capture leads (on and off the floor) and to maximize their selling time.
Go to Bartizan.com for a FREE white paper, Trade Show Exhibitor Survival Guide. Learn how exhibitors view attendees and how they handle the difficult and often frustrating process of separating attendees that are merely curious from those that represent qualified sales opportunities.

Friday, August 28, 2009

Bartizan Introduces Motorola MC50 & Motorola MC70 for Rent or Sale


Bartizan Connects is now offering Motorola Symbol MC70 for sale and for those with a temporary need, the MC50 Handheld Mobile Computers are available to lease on a short term or long term basis.

Bartizan Lead Retrieval products include the EXPO Ultra, Leads2Go, RealTimer and the Motorola MC50 and Motorola MC70 mobile computers. The MC50 and MC70 mobile computers are simple to navigate and are a great tool for many industries that involve inventory work and data retrieval or processing. They are ideal for Retail, Hospitality, Healthcare, Sales Automation, and Field Services and allow users to select the features best suited their business. The Motorola MC50 and Motorola MC70 can be used at concerts for ticket scanning, sporting events, promotional events and trade shows. Workers in the warehouse, on the delivery route, on the retail floor taking inventory, or in a hospital will see new levels of productivity, enhanced business efficiency and organization with these devices.

The small, lightweight MC50 and MC70 mobile computers have capabilities such as wireless, smart battery, management, security, data capture and voice over IP (VoIP).

“This equipment is perfect if you are looking to go mobile with your sales crew or inventory management. They offer warehouse-style data collection, route sales management and provides on -the-go pharmaceutical sales representatives with a tool that puts the capabilities of a desktop, cell phone and beeper right into their hands,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.

All Bartizan equipment is covered by warranty. For additional information on rental or purchase call 800.899.2278.

Bartizan offers innovative and affordable lead retrieval solutions for event organizers. We've helped millions of customers form relationships and exchange information at trade shows. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. Bartizan Connects and its partners are full service offering registration, badge production, lead retrieval and management, session tracking and access control.

The MC50 and MC70 are excellent devices if you are looking to go mobile with your sales crew or inventory management. The small, lightweight mobile computers have capabilities such as wireless, smart battery, management, security, data capture and voice over IP (VoIP). The MC70 has the added feature of delivering true anywhere, anytime wireless WAN/LAN/PAN voice and data communications, including superior voice functionality, advanced data capture and the power to run nearly any application for data collection and real time transactions.