Bartizan Exhibiting at Upcoming BIzBash Show in New York, NY

Biz Bash is a one day event geared towards Event and meeting professionals, corporate planners, PR and marketing professionals, and third-party planners ready to gather, learn, and network in one day.

Bartizan Connects, a leading provider of badge production, lead retrieval and management, session tracking and access control is set to exhibit at the upcoming BizBash Expo. The event is scheduled to take place on Wednesday, October 21, 2009 at the Jacob K. Javits Convention Center in New York, NY. Representatives from Bartizan can be found at Booth 307 during the event.

“We are thrilled to be exhibiting again at this show. Exhibiting at BizBash is an easy way to stay connected with our customers and meet new prospects,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.

Visitors of Bartizan’s booth will be able to view video presentations, product demonstrations and every visitor is entitled to participate in a prize drawing, all participants will win a prize.

Trade Show Industry Constituents Reflect on Tough Economic Times, according to Bartizan’s New White Papers

Tradeshow industry study conducted by Bartizan Lead Retrieval

Bartizan Connects have published a new whitepaper series available free on its website, http://www.bartizan.com/ that examines trade show industry groups. Bartizan Connects, a provider of Lead Retrieval systems for trade shows, recently surveyed trade show organizers, attendees and exhibitors across a range of industries and show profiles.

The focus of the surveys was to determine how each group is handling the difficult economic times, and how they see the future of trade shows moving forward. The methodology used for gathering this research was a series of online focus groups used to solicit attitudes and opinions regarding trade show industry experiences from the unique perspectives of trade show organizers.

These online groups were conducted by Joyce McKee & Company, over a multi-day time frame in April and May of 2009 allowing respondents to candidly discuss and debate topics. The respondents did not know who was sponsoring the survey. The titles of these free white papers are:

- Trade Show Organizer Survival Guide
- Trade Show Exhibitor Survival Guide
- Attendees: Staying Connected After the Show

“We had excellent groups and the insights provided from the participants gave us a different approach to some product enhancements. It is important for us to listen to our customers and prospects, in our case tradeshow attendees, exhibitors and show organizers, so we can be well informed on the requirements of their constituents,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.


About Bartizan Connects Lead Retrieval
Bartizan offers innovative and affordable lead retrieval solutions for event organizers. We've helped millions of customers form relationships and exchange information at trade shows. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. Bartizan Connects and its partners are full service offering registration, badge production, lead retrieval and management, session tracking and access control.

Selling Trade Show Sponsorships in a Down Economy

Put yourself in your prospective sponsor’s shoes. What would motivate you to attend an event at a trade show? You would very likely ask these questions of the event organizer:

Who has attended this reception, seminar, luncheon, etc., in the past?

How cost-effective is event sponsorship when compared to other marketing opportunities?

And here is a question you would ask yourself:

With the economy this bad, why should I incur this expense? Maybe next year…

Answers? Consider these:

1) You have to be able to provide the data that will support your contention that the “right people” will attend the sponsored event. Quantity does not equate “right people”. Telling a prospective sponsor that 3,000 people attended the previous year’s sponsored event is not likely to cut it, not in this economy. You have to provide hard data: names, job titles, affiliations, buying authority, etc.

2) Sponsorship - if the “right people” attended the event- is a very powerful marketing tool. It provides name recognition and it provides access. A company’s sales efforts are enhanced if it has positive name recognition. Access to decision makers is a powerful competitive advantage.

3) Right now my competitors are hunkering down. My current marketing efforts will have a more powerful impact in the absence of any marketing push by my competitors. Now is the time to seize the day.

To learn more, check out our white paper library here.