Friday, July 24, 2009

Trade show Attendees and Exhibitors: Nurture your Connections After the Show

Do you wish to extend the life of your trade show interactions? We all know the great benefits of exhibiting and attending trade shows, but here are just a few:

-Bring Buyers and Sellers together
-Form relationships, Exchange information
-Discuss issues in real time
-Form Alliances, Partnerships
-Develop New Ventures, make deals
-Achieve goals like never before
-Scope out the competition and decide, “Hey, we can do that too!”
-Compete with the big guys
-Gain competitive advantage
-Build Trust, in person
-Meet “older” people who get a kick out of helping young people out

In today's fast-paced digital world, face-to-face interactions are more important than ever. As a response to the tradeshow attendees and exhibitors wish to stay connected after the tradeshow is over, Bartizan developed this networking service as an easy way to stay connected after the show - - tell us what you think. We think it will help customers form relationships and exchange information and also help show organizers increase exhibitor attendance and participation at their events.

This new and powerful post-trade show networking service is called: My Tradeshow Connections. This free service for trade show attendees allows them to follow up on exhibitors using an innovative software application that compiles attendee booth visits and exhibitor contact information. Trade show attendees who have their badges scanned at booths with a Bartizan lead retrieval device get free post show access to the list of the exhibitors they visited at the show. This listing will compile information they've gathered at the trade show to help them make strategic buying decisions.
“We've helped millions of customers form relationships and exchange information. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. This directory is an easy way to stay connected after the show is over,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.

Attendees can take advantage of this interactive listing immediately following the show. After the show, Bartizan sends an email invitation to attendees to access My Tradeshow Connections. Attendees then click the link in their email invitation to access the information on a password protected website. Contact Bartizan for more information on this service as well Bartizan registration, badge production, lead retrieval and management, session tracking and access control.

Monday, July 13, 2009

2009 Trade Show Super Heroes


Heroes? Not at AIG. Not at Merrill Lynch. Not at GM.

You might want to start looking for business heroes by looking at WEPCO Plastics of Middlefield, Connecticut.

Wally Parmelee, President of WEPCO, not only knows a thing or two about custom plastic injection molding, he knows a lot about business, including how to operate when the going gets tough. When the going gets tough, Wally Parmelee gets going.

When asked if he is reducing his level of trade show participation because of the recession, Wally responded, “I’m increasing the number of trade shows where we exhibit in 2009.” He recounted that after 9-11 he did cut back on WEPCO’s trade show participation, for which he paid dearly. This year WEPCO is exhibiting at seven trade shows, up from five in 2008. Wally explains that he can generally count on picking up one or two new customers at every trade show. In his business, that can mean very significant revenue. He points out that in addition to garnering new business, a trade show is a very efficient means of meeting up with current customers.


When asked for a memorable trade show success story, Wally said, “That’s easy. Following our very first trade show in Marlboro, Massachusetts 27 years ago, we received orders for 47 new molds within four weeks after the show.” To put things in perspective, the plastic injection molds that Wally produces for his customers cost from the low five-figures up into six-figures. Each one is used to produce tens or hundreds of thousands of plastic parts for those same customers.

Speaking of perspective, one more point of interest. The U.S. plastic injection molding business has been battered by Chinese competition, Despite overseas competition and a recession here at home, WEPCO has prospered through face-to-face trade show marketing and providing service that overseas competitors cannot match. Wally Parmelee is an American business hero.

Exhibitors can get the most of trade shows and improve their return on investment by capturing, tracking, and qualifying each potential lead generated on the show floor. Bartizan Lead Retrieval has brought buyers and sellers together for nearly 40 years.


Wednesday, July 8, 2009

Great Coupons Available for Bartizan Lead Retrieval

Do you like free stuff? We thought so. Well, if you are in charge of planning tradeshows, conferences or expos, you'll want to pay attention to this post. There are three new offers available for tradeshow organizers. You can find the coupons here on Google's coupon page.


These coupons never expire. Here is a breakdown of the offers:

  • $50 Amazon Gift Certificate with Trade Show Lead Retrieval
    Get a $50 Amazon Gift Card. Mention offer code 'Amazon' to receive a $50 Amazon Gift Card with Order. Your order refers to selecting Bartizan as the vendor of Lead Retrieval rentals to exhibitors.
    Offer Code: AMAZON
    Never Expires

    Free Session Tracking with Lead Retrieval Order
    When you choose Bartizan as your supplier of Lead Retrieval to your exhibitors. Mention Session with order to get free session tracking for your show.
    Offer Code: SESSION
    Never Expires

    Free Badge Stock with Lead Retrieval Order
    Mention Code 'Badge' to receive free badge stock at your next event, when Bartizan is chosen as the supplier of Lead Retrieval to exhibitors.
    Offer code: BADGE
    Never Expires

Enjoy these coupons and please feel free, as always, to share your comments and insight into the wonderful world of Lead Retrieval.